Apple’s latest policy change is good news for Game Pass Ultimate subscribers

In a developer update, Apple has announced a change in policy that will benefit game-streaming services like Xbox’s Game Pass Ultimate and Nvidia’s GeForce Now. Previously, these services faced restrictions on Apple devices, requiring users to stream games through a browser and download individual apps for each game. However, with the new policy, app developers can now submit a single app that can stream all the games in their catalog, making it more convenient for users to access and play games on iPhone and iPad. This is part of a series of restrictions being lifted on iOS, iPadOS, and the App Store, making game streaming much less of a hassle.

What’s going on here?

The previous restrictions by Apple mandated that game-streaming services create a catalog app that would direct users to download individual games from the App Store. Furthermore, users had to sign in with their Apple ID and make in-app purchases, which allowed Apple to take a cut of the revenue. This created a cumbersome experience for gamers who had to download multiple apps and go through multiple steps just to access and play a game. With the new policy, developers can streamline the process by offering a single app that can stream all the games in their catalog, eliminating the need for multiple downloads and providing a smoother user experience.

What does this mean?

With this policy change, game-streaming services like Game Pass Ultimate and GeForce Now will have an easier time reaching Apple users. Users will no longer need to jump through hoops to access their favorite games on iPhone and iPad. Instead, they can simply download a single app and start streaming games directly from their catalog. This opens up opportunities for more game developers and streaming services to target the large audience of Apple device users, which currently stands at over 2 billion active devices worldwide.

Why should I care?

If you are a Game Pass Ultimate subscriber or a fan of game-streaming services, this is great news. The policy change by Apple means that you will have a more seamless experience accessing and playing games on your iPhone and iPad. You won’t need to download multiple apps or go through complicated steps. Simply download the app and start streaming games from the catalog. This change also signals a positive shift in Apple’s approach to game streaming, making it more accessible and user-friendly. It remains to be seen how this will impact the ecosystem, but it is likely to attract more developers to Apple’s App Store and increase the availability of game-streaming services for Apple users.

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