Fossil is officially done making Wear OS smartwatches

Fossil has announced that it will no longer be producing smartwatches based on Google’s Wear OS platform. This decision comes after a period of decline for Fossil in the Wear OS market, with the emergence of competing brands like Samsung and Google’s Pixel Watch. Fossil’s last smartwatch release, the Fossil Gen 6 Wellness Edition, received mixed reviews. In recent months, rumors began circulating that Fossil would be discontinuing its smartwatch line, and the company has now confirmed this.

In an official statement, Fossil explained that it is redirecting its resources to focus on its core business segments, such as traditional watches, jewelry, and leather goods. Fossil will continue to provide support for its existing smartwatches for the next few years. The company’s smartwatch offerings were not limited to the Fossil brand, as it also included other brands like Citizen, Skagen, Diesel, Michael Kors, and Kate Spade.

Now, let’s summarize this article in three questions for easy readability:

What’s going on here?

Fossil has officially announced that it will no longer be producing smartwatches based on Google’s Wear OS platform. This decision comes after a period of decline for Fossil in the Wear OS market, with the emergence of competing brands like Samsung and Google’s Pixel Watch. Fossil’s last smartwatch release, the Fossil Gen 6 Wellness Edition, received mixed reviews. Rumors about Fossil discontinuing its smartwatch line have been circulating for some time, and the company has now confirmed this.

What does this mean?

This means that Fossil will no longer be a significant player in the Wear OS smartwatch market. The company’s decision to exit the smartwatch business is strategic, as it focuses its resources on its core strength and core segments of its business, such as traditional watches, jewelry, and leather goods. Fossil will continue to provide support for its existing smartwatches for the next few years, but customers should not expect any new smartwatch releases from the company.

Why should I care?

If you are a fan of Fossil smartwatches or were considering purchasing one in the future, this news is significant. With Fossil’s exit from the Wear OS smartwatch market, you will have fewer options when it comes to choosing a smartwatch that runs on Google’s platform. This decision further highlights the shifting dynamics in the smartwatch industry, with brands like Samsung and Google’s Pixel Watch gaining prominence. Additionally, if you currently own a Fossil smartwatch, it is worth noting that the company will continue to support these devices for the next few years.

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