Microsoft says Apple's new App Store rules are 'a step in the wrong direction'

What’s going on here?

Microsoft is criticizing Apple’s new App Store rules in the European Union (EU), stating that they are “a step in the wrong direction.” Apple proposed a new Core Technology Fee for apps on third-party app stores in the EU, requiring developers to pay 0.50 for each annual app install after 1 million downloads. Additionally, Apple will still take a 17 percent commission from developers using third-party payment processors. Microsoft, which is working on launching its own Xbox mobile store, believes that Apple’s policy is not inclusive and hopes that Apple will consider feedback and work towards a more inclusive future.

What does this mean?

Microsoft’s criticism of Apple’s new App Store rules highlights concerns about fairness and inclusivity in the digital marketplace. Microsoft is developing its own Xbox mobile store as an alternative to Apple and Google’s mobile gaming store dominance, and these new rules could impact Microsoft’s plans. It also raises questions about the power and control Apple holds over app developers and payment processing within its ecosystem. The criticism from Microsoft, along with other companies like Epic Games and Spotify, adds to the ongoing debate around Apple’s App Store policies and their impact on competition and consumer choice.

Why should I care?

This news is relevant for anyone who uses apps on their mobile devices or follows discussions around tech regulations and digital marketplaces. Apple’s App Store policies have faced scrutiny and legal challenges in various countries, and Microsoft’s criticism adds another voice to the conversation. The outcome of these discussions could impact the diversity and accessibility of app options available to consumers in the EU and beyond. It also raises questions about fairness and competition in the digital market, as well as the power dynamics between major tech companies and app developers.

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